long tail of digital commerce

For subsciption-type services, you need to sign up new consumers and keep churn to the minimum while generating decent margins from your active registered subscribers.

And in multi channel offerings, your digital media success may be measured in more traffic and sales on your traditional ecommerce site, or by more footfall into your high street store with consumers redeeming digital coupons.

While we can not make projections on a new service or venture, please see below the questions and parameters we suggest you factor in when calculating return of investment from any digital media solution, including STARtxt.

Reach
How many target devices can you reach with your solution, and at what price?	Deliver to Portable Digital Players
Which format types are required and supported?
Does your solution dynamically optimise content for each device, or simpy push out in a few basic formats?
Which markets can you reach, and in which markets can you actually transact with consumers?
For mobile services, which network operators/carriers are supported?
Which presentation channels are available for your service, web, mobile, offline, cross-media?
Which markets are covered?
Content Management
How much effort is involved in creating the correct digital formats for your target devices?	Deliver to Mobile Phones
Does your solution have built-in tools to transcode audio and images?
Does your solution have the tools to easily build and manage your storefront?
Is content storage, backup and hosting included, or do you need a separate server?
Can you easily upload content, create previews and samples, and add meta-data?
Can you add custom fields to sync your content reports with other systems?
Marketing and CRM
Does your solution incorporate CRM functions or do you need extra software?
Can you segment and target your registered users for follow-on marketing?
Can you easily identify your best and worst users by transaction value?
Do you know which devices your customers have used to download your content?
Can you send and receive mobile SMS messages for marketing?
Control
Do you retain 100% ownership over the customers and users you capture?
Do you retain 100% ownership over your digital assets?
Can you access your assets and contacts at any time, even when a contract expires?
Are your assets and contacs stored in non-proprierty formats and easily exported?
Transactions
Can you charge consumers by premium SMS, Credit Card, Paypal?
Is the reporting transparent?
Is the reporting live, available Online and via scheduled email?
Do you receive the maximum return from your transactions?
Can you freely set the price you wish to charge consumers, by content and type?
Deployment
Is your solution hosted, software as a service or do you require hardware?
Is your content always securely stored and backed-up, or you require extra services?
How long will it take to set up your service and be operational?
How much internal resource is required to manage setup?
How easy to use is your solution, and how much training will be required?
Futureproof
Does your solution include ongoing updates to device lists, formats, features?
What is the effort of integrating your solution with other systems, for example ecommerce?
Is the solution built on a proven and documented hard and software infrastructure?
Are programmers easily available for any required modifications?
Support
Does your solution come with unlimited support, or is there extra cost?
Is the support team available, professional and experienced?
Does your solution include provision for consumer transactions?
Reliablity
Does your solution come with a 99.8% uptime guarantee?
Is your solution scaleable?
Are reference customers available?

Using STARtxt will ensure you get the best possible ROI, so please do not hesitate to get in touch to further discuss your requirements.